The playing field has almost been completely levelled with digital marketing and Ai.
Here’s an example: A GP refers John Lim, a 24 year old Gen Z to Urologist A, who’s been in practice for 15 years and has a stellar reputation among his peers, but didn’t see the need to build a proper website or have an internet presence.
John Lim doesn’t book an appointment immediately as he wants to do his research online, typical behaviour of a Gen Z patient. He searches for Urologist A in Google, and finds an old, rundown website. He loses trust, proceeds to search for other urologists in Singapore, and comes across Urologist B’s website.
It’s well designed, comprehensively written, and has detailed information about the condition that John possibly has. John books a consult with Urologist B, and Urologist A loses a potential patient.